5 Simple Video Marketing Tools and Strategies to Use For Insurance Agency

Introduction

In today's digital age, video marketing is essential for P&C insurance agencies to enhance their presence over digital media. Leveraging video content can significantly enhance branding, customer engagement- and if you have easy-to-use tools that you can simply plug and play, without hiring/outsourcing an expensive video editing team.

This blog highlights five simple, cost-effective video marketing tools and strategies to improve your agency's workflow processes, from branding and marketing to customer relationship management, email marketing, and task automation. Implement these tools to achieve better results without breaking the bank.

Engage Clients with Video Content!

Videos generate 1,200% more shares on social media than text and image content combined. This highlights the significant impact video content can have on your social media reach and engagement (Single Grain)(Social Films)
Viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading it in text form. This demonstrates the effectiveness of video in conveying and retaining information (Single Grain (Social Films)
Using video on landing pages can increase conversion rates by up to 80%. This statistic underscores the potential of video content to drive actions and conversions (Single Grain)..

Why Aren’t Insurance Agencies Using Video Content?

1. Lack of Time:

Many insurance agency owners are overwhelmed with day-to-day operations, leaving little time to explore and create video content
Impact: Without video, agencies miss opportunities to engage with clients effectively, leading to lower client retention and satisfaction.

2. Limited Budget:

There is a common misconception that video production requires a significant financial investment in equipment and professional services
Impact: This belief prevents agencies from exploring affordable and effective video tools that can fit within their budget, thus missing out on the high ROI that video content can offer.

3. Technical Skills:

There is a common misconception that video production requires a significant financial investment in equipment and professional services
Impact: This hesitation results in agencies not leveraging video content, which could simplify complex insurance concepts and improve client understanding and engagement.

4. Awareness:

Insurance professionals often feel they lack the technical skills to create and edit videos. The learning curve for new software can seem daunting.
Impact: This lack of awareness means agencies miss out on powerful marketing and client communication tools that can drive growth and efficiency.

Too Long to read? Here’s a Quick Infographic

Video Marketing Tools for Insurance Agencies to Boost
Engagement and Efficiency

1. Canva:

Canva is an all-in-one design tool that offers extensive video creation capabilities. It's perfect for creating short, engaging videos for marketing and social media.

Why Canva?

Free Plan Available: Canva offers a free plan with a wide range of features, making it accessible for all budgets
Easy to Use: The intuitive drag-and-drop interface makes video creation straightforward, even for beginners
Customizable Templates: Access thousands of templates that can be tailored to fit your agency's branding, ensuring a professional and cohesive look

Strategies

Social Media Videos:

Engage Clients: Develop visually engaging videos for platforms like Facebook, LinkedIn, and Instagram to promote your services, share client testimonials, and highlight agency achievements
Example: Create a series of short videos featuring client success stories to post on LinkedIn, demonstrating the real-life impact of your insurance policies

Explainer Videos:

Educate Clients: Simplify complex insurance concepts and products with clear, concise explainer videos
Example: Produce a video explaining the different types of insurance policies available, helping clients understand which one suits their needs best

Event Promotions:

Increase Participation: Design promotional videos for upcoming webinars, seminars, or community events
Example: Create a video invite for a webinar on Navigating Business Insurance During Economic Uncertainty, highlighting key speakers and topics to attract attendees.

2. CreateStudio:

CreateStudio is a powerful animation and video editing software that allows you to create professional-quality videos with ease. It's particularly beneficial for developing engaging, animated content for insurance agencies

Why CreateStudio?

Advanced Animations: Offers features that bring videos to life, making them more engaging and visually appealing
Drag-and-Drop Interface: Suitable for beginners and professionals alike, simplifying the creation of complex animations
Cost-Effective: Provides significant value for its features, making high-quality video production accessible to all agency sizes

Strategies

Animated Explainers:

Clarify Concepts: Use animations to explain complex insurance topics in an engaging manner
Example: Create an animated video explaining the claims process, making it easier for clients to understand how to file a claim and what to expect

Brand Stories:

Build Trust: Develop compelling brand stories that highlight your agency's unique value propositions and history
Example: Produce a video that showcases your agency s journey, from its founding to its current success, emphasizing your commitment to client service and innovation

Client Testimonials:

Enhance Credibility: Animate client testimonials to make them more engaging and visually appealing
Example: Create animated testimonials that combine real client quotes with visual elements that highlight key benefits of your insurance products.

3. Vyond:

Vyond is a platform focused on creating professional animated videos that can be used for marketing, training, and internal communications within insurance agencies.

Why Vyond?

Customizable Animations: Create characters and scenes that align with your brand, making your videos unique and engaging
User-Friendly: No prior animation experience needed; the platform is accessible for all skill levels
Versatile: Suitable for a variety of uses, from marketing and client education to internal training videos

Strategies:

Staff Training:

Efficient Onboarding: Develop engaging animated training videos for new hires and ongoing staff development, ensuring consistency and retention
Example: Create a training series covering essential topics such as compliance, customer service best practices, and the specifics of your insurance products

Client Education:

Improve Understanding: Use animated videos to explain policy details, coverage options, and the claims process
Example: Produce an educational video on Why Succession Planning is important for insurance agencies that clearly outlines what it covers and how it works

Marketing Campaigns:

Innovate Marketing: Use animated videos to capture attention and differentiate your marketing efforts from competitors
Example: Launch a marketing campaign with a series of animated videos showcasing how AI has changed the insurance landscape.

4. Synthesia.io

Synthesia.io uses AI to create realistic video avatars that can deliver personalized messages and content,
enhancing communication and engagement for insurance agencies

Why Synthesia.io?

AI-Powered: Quickly create videos with AI-generated avatars, saving time and resources
Personalization: Deliver personalized video messages to clients, enhancing their experience and engagement
Scalable: Efficiently produce videos at scale, making it easy to create large amounts of content without significant additional effort

Strategies:

Personalized Client Messages:

Enhance Engagement: Send personalized video messages to clients for policy renewals, updates, and special offers
Example: Use AI avatars to send personalized renewal reminders to clients, explaining an changes to their policies and encouraging them to renew

Training and Onboarding:

Consistent Education: Create personalized training and onboarding videos for new staff, ensuring they receive consistent and engaging training materials
Example: Develop a personalized onboarding series for new hires, covering company culture, product knowledge, and client interaction protocols

Client Education:

Engage Clients: Use AI avatars to deliver educational content about different insurance products
Example: Produce a series of personalized educational videos explaining various aspects of commercial insurance, tailored to the specific needs of different client segments.

5. Vidyard

Vidyard is a powerful video hosting platform that also provides detailed analytics to track the performance of
your video content, making it invaluable for insurance agencies.

Why Vidyard?

Analytics: Gain insights into viewer engagement, watch times, and more, allowing you to optimize your video content strategy.
Personalization: Create personalized video messages for your clients, enhancing their experience and engagement.
Integration: Seamlessly integrates with your CRM and email marketing tools, making it easy to incorporate video into your existing workflows.

Strategies:

Performance Tracking:

Optimize Content: Use analytics to see which videos are performing well and which need improvement, allowing you to adjust your content strategy accordingly.
Example: Track viewer engagement on your educational videos to determine which topics are most interesting to your clients and refine future content.

Follow-Up Messages:

Maintain Relationships: Send personalized video messages to clients for policy renewals, claims follow-ups, or to simply check in.
Example: Create follow-up videos that thank clients for their business, provide updates on their claims status, or offer new policy recommendations based on their needs.

Conclusion

By addressing common challenges like limited time, budget constraints, and technical skills, insurance agencies can greatly benefit from the right video marketing tools and strategies. Tools like Canva, CreateStudio, Vyond, Synthesia.io, and Vidyard offer accessible and effective solutions to create engaging content, enhance customer relationships, and streamline operations. Implementing these tools not only improves customer engagement and education but also strengthens client relationships and drives business growth. By leveraging video marketing, insurance agencies can differentiate themselves in a competitive market and build lasting connections with their clients.