As an insurance agency, it can take a lot of work to stand out from the crowd and ensure that the right people see your content. That's why leveraging Instagram for your insurance agency is such a great idea – with over 1 billion users worldwide, there's a lot of potential reach here! But how can you maximize that reach to get the most out of Instagram? Here are five tips to help you stand out on Instagram as an insurance agent.
Utilize Hashtags
Hashtags are one of the best ways to leverage Instagram for your insurance agency. By using relevant hashtags in both your posts and stories, you'll be able to put your content in front of more eyes and increase engagement. Make sure to research which hashtags are most popular in your industry to know which ones will get the most attention. An excellent place to do free research is Google Trends. If you're looking for a more in-depth view, try SEMrush.
Include CTA
One mistake many marketers make on Instagram is not including a call-to-action (CTA) in their posts. With a CTA, it can be easier for potential customers or clients to know what action to take when they see your post or story. You should always include a CTA like "Follow Us," "Learn More," or "Contact Us" at the end of each post or story so that people know what action they need to take if they're interested in learning more about your agency. CTAs have been proven to increase conversion rates by up to 80% when done correctly. So making sure your posts contain one is paramount to success.
Personal Profile Strategy
Another tip is to create a personal profile strategy on Instagram. While it may seem counterintuitive, having multiple accounts with different purposes can help you reach more people and grow your network faster than if you were only using one account. For example, you could have an account specifically dedicated to customer service inquiries where customers can quickly contact you with any questions they have about their policy or claims process. This way, customers won't have to search through all your other posts looking for answers – they can head straight to the correct account and quickly and easily get the info they need.
Polls & Stories
Polls and stories are another great way to engage with followers on Instagram – both existing customers and prospective ones who may be considering signing up for coverage through your agency. You can use polls and stories to ask questions about policies or services, gain insight into customer preferences or pain points, or even just ask fun questions about what type of content followers would like to see from you!
Livestreams
Live streaming is an excellent way to leverage Instagram for your insurance agency. Live streaming allows you to give viewers real-time updates about policy changes, changes in rates or coverage options, promotions going on at the moment – basically anything that could be helpful information for potential customers! Not only does this help keep them informed, but it also helps build trust since viewers will feel like they have direct access to someone within the company who knows what they're talking about when it comes time for them to sign up for coverage!
Overall, leveraging Instagram for your insurance agency is a great way to increase engagement with followers while getting information out quickly and efficiently about any changes happening within the company or industry at large! By utilizing hashtags, including CTAs in posts and stories, creating personal profiles tailored explicitly towards different types of customer service inquiries, using polls & stories as a form of customer feedback/engagement tool, and even live-streaming events within your company. There are plenty of ways that agencies can use Instagram effectively! So don't wait any longer – start implementing these strategies today so that you can start reaching more people online immediately!
